(780) 974-4956 hello@situateinc.ca

About  Us


Long story short

Situate is a boutique firm specialized in rezoning, permitting, subdivision and project coordination for awesome infill projects, large and small. Our core services include rezoning, subdivision and development/building permit application and coordination, zoning advisory and analysis, and community/stakeholder engagement. We also relish the opportunity to lead creative problem solving processes, community-led planning projects, and business and strategic planning processes.

Chelsey founded Situate in 2016 after years of working in municipal government, where she saw firsthand how challenging it was for infill builders and developers to navigate the Byzantine municipal approvals process. Fluent in zoning legalese and a champion of incremental development, Chelsey recognized that most infill builders and developers are small businesses doing big, visionary work, and they could use a leg up. Since there was no other company in Edmonton focused solely on helping infill businesses do what they do best—build awesome infill projects—she decided to create a company to do just that.


Heather MacKenzie

Chelsey Jersak

Founder and Principal


Consistently balancing innovation with pragmatism, Chelsey’s work focuses on advisory, policy and regulatory solutions to achieve tangible results.

Chelsey holds a bachelor’s degree in regional and urban development and a master’s degree in human geography. She’s a Registered Professional Planner and a certified Project Management Professional (PMP®), and is the current president of the Infill Development in Edmonton Association (IDEA). She is also past Edmonton Director of the Alberta District Council of the Urban Land Institute, and a founding member and past coordinator of the Child Friendly Housing Coalition of Alberta.

In 2020 Chelsey was recognized as one of Edmonton’s Top 40 Under 40 by EDify Magazine.


Heather MacKenzie

Jeff Booth


Jeff is a seasoned urban planner with many years experience leading transformative urban projects, including rewriting the Edmonton zoning bylaw’s missing middle zones, expanding opportunities for garden and secondary suites, and allowing semi-detached housing across the City. He believes that increasing opportunities for infill development is vital for Edmonton to thrive. 

Jeff holds a bachelor’s in urban and regional planning as well as a bachelor’s in linguistics. His multi-disciplinary background equips him with wicked skills in critical thinking, regulatory writing and urban problem solving. He currently serves on the board of IDEA as the chair of the influence committee.

Contact Us

1000, 10055-106 St. NW #106, Edmonton AB, T5J 2Y2

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